J in Deep South

1.                   Provide a definition of consumer behavior. It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires . 2.                   What are demographics? Give three examples of demographic characteristics. D emographics are statistics that measure observable aspects of a population, such as birthrate, age distribution, and income. 3.                   What is the difference between a culture and a subculture? People of large populations share certain cultural values or strongly held beliefs about the way the world should be structured. Members of subcultures, or smaller groups within the culture,...

Section 1- Foundations of Consumer Behavior 1. Consumer Behavior: People in the Marketplace a. The average consumer can be classified and characterized on the basis of:  - Demographics: age, sex, income, or occupation  - Psychographics: refers to a person's lifestyle and personality b. The average consumer's purchase decisions are heavily influenced by the opinions and behiviors of their family, peers, and acquaintances. - The growth of the Web has created thousands of online consumption communities where members share views and product recommendations. -. Groups exert pressure to conform. - As a member of a large society, U.S consumers share certain cultural values or strongly held beliefs about the way the world should be structured. - Some of the values are based on subcultures. 2. The use of market segmentation strategies may be used to target a brand to only specific groups of consumers rather than to everybody. - Brands often have clearly defined images or ...