J in Deep South

1.       The Learning Process a.        Learning is a relatively permanent change in behavior that is caused by experience. 1)       Instead of direct experience, the learner can learn vicariously by observing events that affect others. 2)       We can learn without even really trying—just observing brand names on shelves. This casual, unintentional acquisition of knowledge is called incidental learning . a)       Learning is an ongoing process. Our world of knowledge is constantly being revised as we are exposed to new stimuli and receive ongoing feedback. i.         The concept of learning covers a lot of ground, ranging from a consumer’s simple association between a stimulus such as a product logo and a response to a complex series of cognitive activities. 2.       Behavioral Learn...

REVIEW QUESTIONS 1.                   Define hedonic consumption and provide an example. The Owens-Corning Fiberglass Corporation was the first company to trademark a color when it used bright pink for its insulation material and adopted the Pink Panther cartoon character as its spokes character. Harley-Davidson actually tried to trademark the distinctive sound made by a “hog” revving up. These responses are an important part of hedonic consumption , the multisensory, fantasy, and emotional aspects of consumers’ interactions with products. 2.                   Does the size of a package influence how much of the contents we eat? When pouring or eating foods from larger boxes, these boxes suggest it is appropriate or “acceptable” to eat more than smaller ones—and we do! 3.      ...